New brand Ouidad is

out here changing the game ✨ Each curl has its own internal structure, which controls the shape and flow of your hair. Ouidad have identified the four different curl types — Loose, Classic, Tight, and Coily — and developed a signature line of products that complement each type. Because every curl needs a regimen that treats it right ➿… The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy Hit the link below to try the range out

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